I subscribe to one of those services that sends e-mails concerning all the latest concerts in my area. I don’t have time to get to as many concerts as I’d like, so this helps me narrow things down to the ones I’m really anxious to see (and hear live). I received an update from them a few days ago and ran across a band I’d never heard of before.
The band’s name is The New Pornographers. Frankly, I haven’t quite gotten over the old pornographers as yet. I jumped on the Internet to see what kind of band they are. They’re listed as an indie (independent) band. That, of course, doesn’t tell you much, so I listened to a little of their music. They seemed to be good musicians, but their style didn’t do much for me. I’m not going to buy any of their stuff and won’t be headed to their concert (but don’t let that stop you—the reviews were good).
“It’s like a magnet.”
The point of all this is quite simple. I see a lot of bands advertised but seldom look them up. The name was intriguing, so I checked them out.
I’m guessing that at least a few of you are reading this article simply because the word, pornographers, is in the title. Like several other words in our English vocabulary, it’s like a magnet. People are drawn to it.
A few months ago, I wrote a blog entitled, Fifty More Shades of Gray. It was spurred by the violence following our presidential election last November. I got called on it for using a title that was an obvious play on the BDSM novel, “Fifty Shades of Gray.” The blog had nothing to do with the novel (or sex in general), but my readership tripled that day.
I guess the old adage, “sex sells,” is true. Unfortunately, my blogs are seldom (if ever) about sex. The occasional sexy title does boost my following, however. It certainly points to one of the things in which folks are interested. Sex definitely does sell. Unfortunately (or maybe, fortunately), I’m not selling anything (unless you want to buy my book (The Last Wedding). Sorry for the shameless plug.
“People are fascinated with mortality.”
The only other thing that seems to interest people even more than sex is death. Every time I lose a friend or relative to the Grim Reaper (so to speak), I write about it. My readership skyrockets during those times as well. I would never have guessed it.
People seem fascinated with mortality. It makes me wonder why the apostles seemed to ignore Jesus when he told them he was going to Jerusalem to die (as well as be raised up). He told them this at least three times that we know of. They never quite bought it. I suppose they were either in denial, or they just assumed he was being figurative. Maybe they thought he was just speaking forth some obscure parable.
Hmmm… Maybe he should have given it some sexy title.
[Dave Zuchelli is a graduate of Pittsburgh Theological Seminary and is currently the pastor of Smith Chapel, in Great Falls, VA.]